How does e-commerce impact retail merchandising strategies?

The impact of e-commerce on retail merchandising strategies significantly hinges on the need for specific inventory management tailored for online consumers. As retailers expand their presence online, they must adapt their inventory systems to handle the complexities of fulfilling digital orders. This includes managing stock levels across multiple channels – online and brick-and-mortar – and ensuring that product availability is accurately reflected online to meet consumer demand.

Effective inventory management for e-commerce requires real-time updates, accurate forecasting, and efficient restocking processes, allowing retailers to avoid issues such as overselling or stockouts. This approach not only improves customer satisfaction but also enhances operational efficiency as online shopping continues to grow.

The other options do not accurately reflect the realities of modern retail in an e-commerce context, where customer engagement and product visibility remain vital components, and in-store promotions tend to be less emphasized compared to the strategic focus on online sales and inventory management.