In what way do trade promotions differ from regular advertising?

Trade promotions specifically target wholesalers and retailers as part of a broader strategy to enhance the distribution and sales of products. This approach is designed to incentivize distribution partners to promote certain products, often through discounts, promotions, or special offers that encourage bulk purchasing or shelf placement.

In contrast, regular advertising typically focuses on direct consumer engagement, aiming to generate brand awareness and encourage purchases from end customers. While both strategies play essential roles in marketing, the distinction lies in their target audiences: trade promotions are B2B (business-to-business) oriented, while regular ads are B2C (business-to-consumer) oriented. This targeting difference allows trade promotions to drive sales directly through the supply chain, making products more available and visible in retail environments.