What defines an endcap display?

An endcap display is specifically defined as a display positioned at the end of a retail aisle, making it highly visible to shoppers as they navigate through the store. This strategic placement helps to attract attention to specific products, promotions, or new items. Endcap displays are often utilized to highlight featured merchandise or seasonal items as they are easily accessible, encouraging impulse purchases.

The other options highlight different types of displays that don't accurately describe an endcap. For example, displays at the front of the store or those that are only online serve different marketing strategies and customer engagement purposes. Meanwhile, while seasonal items can be featured on endcap displays, the defining characteristic of an endcap is its location at the end of an aisle.