What does a Buyer/Merchandiser primarily do?

A Buyer/Merchandiser plays a crucial role in the retail industry by determining which products a store will carry and deciding on the quantities to be ordered. This is fundamental to the success of a retail operation, as the selection of merchandise directly influences sales, customer satisfaction, and overall store performance.

By analyzing market trends, customer preferences, and sales data, a Buyer/Merchandiser can make informed decisions about what items to stock. This involves evaluating various products from different suppliers, negotiating prices, and assessing inventory levels to ensure that the store remains well-stocked without overstocking items that may not sell. Ultimately, the effectiveness of these choices impacts the store's profitability and reputation.

The other roles listed, like managing financial records, setting up displays, and conducting promotional campaigns, are important in their own rights but do not encapsulate the primary functions of a Buyer/Merchandiser. Their responsibilities are more focused on product selection and inventory management, making them essential to the core business operations in retail.