What is one of the main benefits of conducting in-store promotions?

One of the main benefits of conducting in-store promotions is that they frequently lead to increased customer foot traffic. In-store promotions are designed to attract customers into the store by creating a sense of urgency or excitement around specific products or offerings. When customers see promotions, such as discounts, limited-time offers, or special events, they are more likely to visit the store, which can enhance overall sales and increase brand loyalty.

Increased foot traffic is particularly crucial for retailers, as it can drive not only sales of promoted items but also of other products that customers may purchase while in the store. Retailers often use these promotions strategically to create an engaging shopping environment that draws in new customers and retains existing ones, resulting in a positive cycle of increased sales and customer retention.