What is the primary focus of retailing?

The primary focus of retailing is to sell products directly to consumers. This aspect of retailing is essential as it involves the interaction between retailers and the end-users of products. Retailers serve as the final link in the supply chain, taking products from manufacturers or wholesalers and making them accessible to consumers in a convenient manner. This direct sale to consumers allows for personal relationships to be built, assistance in product selection, and customization of shopping experiences, which are crucial for meeting customer needs and preferences.

In contrast, selling products to other businesses primarily pertains to wholesale operations, which is a different segment of the market focused on bulk transactions rather than individual consumer needs. Promoting products to increase brand awareness, although important for overall marketing strategies, is not the central activity of retailing itself. Lastly, distributing products to wholesalers is related to the logistics side of the supply chain and does not align with the core objective of retail, which is centered on the consumer-facing part of the business.