What is the primary responsibility of a Customer Service Representative?

The primary responsibility of a Customer Service Representative is to handle returns and exchanges and solve customer problems. This role focuses on ensuring that customers have a satisfactory shopping experience by addressing their concerns, answering questions, and resolving issues that may arise. Customer service representatives act as the point of contact between the company and its customers, understanding their needs and helping to maintain customer loyalty.

In this context, managing inventory levels, monitoring sales performance, and supervising floor staff are tasks that fall under different roles within the retail environment. Inventory management focuses on product stock levels, sales performance monitoring involves analyzing data to improve sales strategies, and supervising floor staff pertains to overseeing employees who interact directly with customers on the sales floor. Each of these responsibilities contributes to the success of the retail operation but does not directly address the customer-oriented focus that is central to the role of a Customer Service Representative.