What is the purpose of a "planogram"?

A planogram is a visual representation or diagram that provides a blueprint for displaying products on retail shelves in a manner that optimizes sales. The main purpose of a planogram is to create visual product displays that enhance the shopping experience by strategically positioning items to attract customers' attention, promote sales, and ensure effective use of retail space.

By following a planogram, retailers can effectively manage shelf space, maintain organized product placements, and ensure that the most important products are displayed prominently. This enhances inventory management and visual merchandising, making it easier for customers to find what they need while also encouraging impulse purchases.

The other options relate to different aspects of retail management. Setting store hours, calculating profit margins, and assessing employee performance are critical components of retail operations but do not involve the visual layout or presentation of products on store shelves the way a planogram does.